Tagged: advertising

Update: With South by Southwest Music in full swing, throngs of music fans have descended upon Austin. And that gives marketers more crowds to pitch their products and experiences to.

"The whole experience is more like social media,” says GSD&M’s Matthew Childs. "It’s not to actually sell something. It’s to get people talking about you, to position your brand with the Venturi effect of the community at South By. If you’re inauthentic to the community, you’re going to get called out pretty quickly."

Companies attempting to ingratiate themselves to the SXSW community have been on display all week: everything from the edgy (like HBO’s Game of Thrones pedicabs) to the decidedly less so (brands like Oreo and Cap’n Crunch advertising at SXSW Interactive).

Are you watching the Superbowl just for the ads? You're not the only one.

Four University of Texas advertising professors will live-tweet critiques of the advertisements during the Superbowl game featuring the Baltimore Ravens and the 49ers this Sunday. The will use the hash-tag “SBAdJudge”. UT advertising professor Neal Burns, one of the four professors critiquing this weekend, said he is looking forward to it.  

The University of Texas Tower will serve as a canvas for some innovative three-dimensional video art this week as part of a promotion being filmed for ESPN’s Longhorn Network. 

This isn’t 3-D video in the sense that you need glasses to observe it. Rather, the video is “mapped” to fit the dimensions of the building upon which it is being projected.

As state lawmakers continue to brainstorm ideas for generating revenue to close a budget gap as large as $27 billion, one proposal suggests putting banner advertisements on state government websites. House Bill 682 would allow state agencies, departments, boards and commissions - except higher education institutions - to lease advertising space on their websites.