Tagged: sxsw music

That guy Prince has a sense of humor.

Update: "The Punk Syndrome" won the SXGlobal Audience Award. See pictures from the Pertti Kurikan Nimipäivät concert, below.

Original Story  (March 15, 6:01 a.m.): A punk band from Finland is the focus of a film that’s showing at South by Southwest this week. The band is also playing a gig in the SXSW Music festival.

Free concerts at Auditorium Shores, a South by Southwest tradition, start this evening.

They get going at 5 p.m. with Jovanotti, followed by Bajofondo, Molotov, and then Café Tacuba at 8 p.m., all presented by NPR Music.

At Austin’s South by Southwest Music conference this morning, Foo Fighters frontman and former Nirvana drummer Dave Grohl gave the annual keynote address.

Dismissing any state-of-the-industry somberness, Grohl offered his life story as a blueprint for kids who want to grow up playing music.

Update: With South by Southwest Music in full swing, throngs of music fans have descended upon Austin. And that gives marketers more crowds to pitch their products and experiences to.

"The whole experience is more like social media,” says GSD&M’s Matthew Childs. "It’s not to actually sell something. It’s to get people talking about you, to position your brand with the Venturi effect of the community at South By. If you’re inauthentic to the community, you’re going to get called out pretty quickly."

Companies attempting to ingratiate themselves to the SXSW community have been on display all week: everything from the edgy (like HBO’s Game of Thrones pedicabs) to the decidedly less so (brands like Oreo and Cap’n Crunch advertising at SXSW Interactive).

Nirvana drummer and Foo Fighters frontman Dave Grohl was at the Paramount Theater yesterday for the South by Southwest screening of his new film "Sound City".

The documentary features the famed LA studios of the same name, where Nirvana, Queens of the Age, Rage Against the Machine and hundred of other bands recorded albums.